I’m pretty sure that none of the courses you took while studying to be a Nurse Practitioner involved Marketing techniques. Yet, somehow as you embark on this new journey into entrepreneurship you find yourself trying to navigate this uncharted territory of marketing your business. Or maybe you just don’t have the time to focus on your clients and marketing your business.
Don’t worry. SilverLeaf PMS is here to be your compass and guide. Here are some great tips for marketing your business as a Nurse Practitioner.
Tip #1 - Define your perspective and brand
You went studied to be a nurse practitioner because of your love for helping individuals. Along the way, you developed your style and perspective on treating patients. Whether it be a holistic healing approach, a spiritual outlook, a compassionate perspective, or something entirely different, there is something that defines how you interact with patients. Defining this is the heart of your perspective and will ultimately become your brand. It is important because this is what sets you apart from every other Nurse Practitioner out there.
Tip #2 - Design a logo
A logo is important because it connects the client with your practice in an impactful visual manner. Think Apple, Honda, and MasterCard. These drastically different companies have one main thing in common - iconic, memorable logos. And those logos automatically mean respect in their field of work and quality. Now before you get too scared, SilverLeaf has a talented team of designers who can help with this. We know that like marketing, there was no design course in your schedule of classes. So we’ve put together a team who studied design and are here to take care of you like you take care of your patients.
Tip # 3 - Create a Website
An online presence is vital for a nurse practitioner. It’s where you can communicate to patients, who you are, what services you offer, resources, and ways to reach your business. It’s where you can send people to get more information about you and allows you to capture potential clients' information in return. Even if you don’t have a physical location as a nurse practitioner, a website allows you to leverage the option of offering Telehealth services.
Don’t worry about not knowing how to design a website. We have got your back. The same team of designers who will help you with your logo will create a visually appealing and effective website for your new practice. Let us help you get started on your website.
Tip # 4 - Use Word of Mouth
In this modern age, despite the advent of technology, Word of Mouth is still one of the best ways to attract new clients. According to recent statistics, Word-of-mouth drives $6 trillion in annual global spending and is responsible for 13% of all sales. Word-of-mouth is even more effective than paid ads, resulting in five times more sales. Encourage all of your satisfied clientele to refer others to you who might need your services.
Tip # 5 - Use Social Media
Another area to consider is Social Media. Billions of potential clients use various platforms daily, which makes social media a powerful business tool. Social Media Marketing can help you engage with potential customers, build brand awareness, and promote your products in a relatable manner. Most people on social media read posts from their friends or friends of friends. So because it is a social, personal methodology, social media further leverages the word-of-mouth effect.
Even if you're unsure which platforms best suit your needs or what content to post, don't worry. Our team of marketing experts is here to get you on your way.
These ideas are just the start of our marketing initiative at SilverLeaf. From Social Media to logos, to videos to websites, our 360 Marketing Strategy is designed to help you launch your practice successfully and without stress. Contact us today to get started on your marketing plan! And subscribe to our blog so you don’t miss the next blog in the Marketing Your Private Practice series!
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